Branding is when you give a distinctive name and image to the products and/or the services that you sell or provide. It is not limited only to give a name to your products or services and then you put some logo as an image, there is more into it. Branding is like building a persona for your business; what you want people to think about when they see your business, or the elements that comes up in the head when they hear the name of your business. These are few things you have to consider…
It is the first and the most important element. Without trust whatever you do or how much money you invest will not matter, no one will buy your product or ask for your service. So the question is how can I build the trust? It’s simple, you have to focus on people. Business is not just about making money, but you also have to answer people’s needs. When you focus on people, you will start to think what they need, what you can do to help them, and eventually you can answer their needs and you will gain the trust that you need.
After you gained the trust what else you have to do? You have to maintain the trust of course. Be consistent in your product, service, and value that your company has. We are not talking about not having any improvements, but more of integrity. No matter how success you’ve become, keep the values you have and keep delivering the good quality products and services. Improve, not change.
We know it is cliché but cliché is there for a reason right? Because it can be related to many of us. You need to find what you like to do, what is your strong point and conduct research as to why people would need it, so you can eventually sell it- otherwise it is called hobby. The easiest way is by realising some of the things you would never get tired of talking , such as when you are with the clients or colleagues. You might be repeating again and again the same thing that you like, which is the very thing you think your company should be.
Know Your Client
Do you know yourself now? Good! Now take the time to know your client. It is really important so you can be more specific in your branding. Use a different approach for a different kind of people, and conduct a thorough research on the demographics, interests, behaviours etc of your audience. You can start by trying out Google Trends (Free) or Keyword Planner under Google Adwords. These people are going to be the ones purchasing your product or use your service- show them some love
Do consider these four things before you start with the branding aspect for your company. It can take a lot of time and preparation, but it is worth every second you spent. If you think you do not have much time to do so, one thing you can do is to contact a company that specialises in branding, like us! We will make sure that your branding will be professionally done by our specialist team (yes team, we are not working alone as branding needs lot of expertise).